Some of my work

Saas and entrepreneurs. Psych and learning. Market research and construction, friendship and food. In the end, the category that runs through my amazing clients is driving change and being brave.

Here are a few of my projects.

If you like what you see, get in touch.

Paro

Paro took the opportunity of a rebuild to rebrand. As an expert, I asked: can their copy exist a bad-faith reader? 

🗺 Brand Story

🗺 Voice

🖋 Copy

Barfly

Barfly was thriving, but a corporate voice and fuzzy position was causing confusion — and leaving money on the table.

So Barfly could sharpen their message, own their unique position and drop the jargon, I delivered:

🗺 Brand Story

🗺 Voice

🖋 Copy

The Mix

The Mix were ready to take their next steps: but how does a disruptor mature without losing their edge?

To help The Mix blend intimacies, emotions and hard-won truths with UX and copy, I delivered:

🗺 Brand Story

🗺 Voice

🖋 Copy

Alva Labs

Alva needed to take their place on the stage. They needed an assertive, confident, joyful voice to take their place at Sifted and London Tech Week.

To help Alva Labs own their space, I delivered:

🗺 Thought Leadership

🗺 Tone of voice

Content

Sana.ai

Sana needed rich stories and to connect with their audience and drive growth.

To help Sana reach ambitious growth targets, I delivered:

 Rich content 

🖋 Social media

Mission Lit

Balancing purpose and playfulness allowed x+why to create a bold piece of brand positioning in Mission Lit.

To bring this brand asset — this book — to life, I delivered:

🖋 Creative editorial

🖋 Writing

🗺 Tone of voice 

x+why

Getting confident about purpose starts with listening to your audience. 

My tone of voice worked helped x+why redisover their confidence and a new positioning in their category.

🗺 Tone of voice

🗺 Positioning

🗺 Workshops

Gofrendly

If you want to sound like people, listen to people. 

To help Gofrendly rediscover their voice and bring it to the UK press, I delivered:

🗺 Brand strategy

🗺 Tone of voice

🖋 Copy