Notes

What does a tone of voice freelancer do? Can you just use AI? And why does AuDHD make a creative a little disorganised but very flipping creative? Read on, for sporadically-updated content.

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Getting to know you

Your organisation is unique. Your people, your approach and your work brings customers results that keep them coming back. But how does a brand consultant get to know you, why do they want to …
October 2, 2026
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3 min read
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What is a brand voice audit, and why pay for one?

Your brand or brand voice consultant is suggesting your business invests in paid brand audit - but why is that, and what’s the point? And what do you get for your money? A brand …
October 2, 2026
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6 min read
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Why do you need a brief anyway?

How does a tone of voice consultant kick-off a project? Your business coach or fractional CMO says you need to have a tone of voice to build your brand. But what does a tone …
October 2, 2026
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5 min read

All content copyright Ann Storr 2026, because it's mine, I wrote it. Contact information is here.