Hi, I’m Ann Storr
Hi, I’m Ann Storr, a London based Food Waste and Food Knowledge Expert. With skills in storytelling, content, PR and psychological research, I combine the scientific discovery method with empathetic and fact-based storytelling. With particular experience in telling stories about food waste, climate change and sustainability, I offer a unique blend of skills and experience.
I have worked with disruptive businesses, start-ups, charities and Russell League universities. My desire to create change and work with the most interesting and dynamic people in their sectors has given me unique insights into food and how and why people make their decisions, and how these decisions can be nudged.
Taking the facts that you want to communicate and weaving them with the gleaming details that make your mission unique, my work has a unique background and I’d love to work together.
“Ann always finds the way of making a complicated scientific messages understandable for the general public. She makes them colourful and fun to read too. Ann brings hard science to life!”Professor Louise Arseneault, FMedSci ESRC
Alexandra Rose Charity
Alexandra Rose were offered a leaflet drop by HelloFresh to promote the charity. Seeing the potential for a multi-channel campaign using the considerable leverage of HelloFresh, I created ARC’s first campaign’. Briefing photographers and graphic designers to modernise the look & feel of communications, the campaign expanded Facebook followers by 200%, engagement by 1,746% and reach by 25,131%. Strategic networks with high profile stakeholders were secured, opening the door for further work.
Want these results? Get in touch.
“Ann immediately understood that Alexandra Rose’s mission is different from other charities and how this makes us different.
Ann’s enthusiasm is infectious, she knows who we should be talking to and gets us those conversations. She dreams big and delivers her ideas every week and every project.”Jonathan Pauling
Chefs for Families: Fresh Food for Everyone
HelloFresh offered Alexandra Rose the use of their Shoreditch offices for the night. Briefed to increase reach with the public and provide opportunities to reach out to chefs and food writers, I am created, managed and delivered all aspects of the event (briefing graphic design, photographers, sourcing ingredients, managing the guest list, creating a playlist). Sourcing talent, accessing my network and using social media, I secured Thom Eagle, Tom Hunt, Lizzie King (Lizzie Loves Healthy), Nicole Pisani, Sudi Pigott and Sue Quinn. Gaining support from the London food community including MiMi Aye, Clara Widdison Anna Sulan Massing, and prizes from Thomasina Meiers at Wahaca, Honey & Co and Island Social Club, I delivered a high impact night that increased visibility, and lead to winning the Urban Food Fortnight’s Photography Award.
Want my networking skills to work for you?
A modern food campaign
30-50% of all food that is grown is wasted. 50% of the UK’s food waste is domestic. So, what can be done?
I have created and delivered workshops rated 5/5 for Hubbub,Riverford Organic Farmers and the London Waste & Recycling Board. Using insights from my social audience, I speak to people’s current needs and questions.
Currently seeking funding to improve the UX and scope of StorrCupboard, get in touch if you would like to help make a difference in reducing food waste and combatting climate change.
Available to talk on food waste, deliver CSR packages to reduce your institutional food waste or help your team to lower their personal food waste, get in touch if I can help you to solve one of the biggest problems of the moment.
Ann worked with the Hubbub team to create a unique workshop that exceeded the brief. We wanted our guests to reduce their food waste whilst reflecting the diverse community of Drummond Street.
Ann’s workshop was engaging, creative and educational; her teaching style is warm and authoritative. She’s unflappable, a delight to work with and brimming with ideas to reduce food wasteTessa Tricks
Food, science and people.
E-Risk is a twin design longitudinal research study examining gene X environment interactions; interviewing the same twins every few years to see what’s the same, what’s different and why.
Maintaining the support and enthusiasm of study participants over a number of years maintained the integrity of the study. Careful explanation of difficult messages was essential as activities included collecting intravenous blood samples and asking very personal questions around mental health, abuse and income. My work kept the study participants informed and relaxed.
With no background in psychology or science I wrote scientific presentations for academic and peer audiences, managed journalists and worked with academic publishers, in addition to running the business needs (<£4M in budgets across the UK and US).
Get in touch if you need help to bring your complex story to life.
“Ann created stories that helped our study members know why we needed highly personal information, and why that information mattered.
Her communications with our study participants took care of their needs whilst keeping our integrity intact.
From designing birthday cards, writing newsletters to phoning people to ask them about their private lives, Ann always knew how to alter her tone and get the information we needed to keep our A* studies running.”Professors Terrie Moffitt & Avshalom Caspi
The Impact Hub network prides itself on reflecting the needs of its community. I decided to install a three-pillared strategy to ensure that my storytelling content reflected communities of Brixton and Lambeth, Hub member’s success stories and member’s business needs.
From walking around Brixton and asking local business owners their stories, to interviewing visiting experts and Hub members, and learning about business techniques, I created stories that engaged.
Ann’s role as Storyteller included regular blog writing, contributing to the communications strategy and building the organisation’s customer engagement strategy.
We are very impressed with Ann’s work. Her stories are brilliantly written and always on mission. She is engaging, motivating and very reliable. When she started as Storyteller, Ann created a three-pillared structure to make sure that we promote our co-working members products and services, give on-point advice for small businesses and reflect the wider community of Brixton.Stephanie Gamauf, Community Manager
I was approached to write and research the copywriting by lead, Binki Taylor. She knew I had the skill to communicate the message that ‘change is constant’.
The redevelopment was contentious; I needed to capture the entrepreneurial spirit, tenacity and hopes of the traders.
I will interview your subjects carefully and reflect their story and your needs. We will collaborate on the brief to make sure that your work is delivered on time and on budget.
Get in touch if you want to chat about copywriting.
“Ann did a deep dive into getting a good feel for the characters and their stories with research and interviews.
She picked up on the nuances and context in a complex brief and told the story we wanted to tell in a rich narrative that with an authentic tone of voice.
She is organised, diligent and patient – a pleasure to work with.”Binki Taylor